Three questions for Sascha Frohwerk

14.05.2019

"In order to correctly assess the opportunities and risks of new technologies, you need a sound basic knowledge."

"In order to correctly assess the opportunities and risks of new technologies, you need a sound basic knowledge." Sascha Frohwerk is Professor of Business Informatics at the FOM University of Applied Sciences for Economics and Management and a freelance consultant. His main focus is on IT for transportation companies, smart mobility and data analysis. We spoke with the lecturer from the con|energy akademie about promising trends in the energy sector and the resulting opportunities for companies. con|energy akademie: Keywords such as big data, internet of things or artificial intelligence are being discussed across all industries. Which trend do you consider to be the most promising for companies in the energy industry? Frohwerk: I think artificial intelligence, or more specifically machine learning, has the greatest relevance for companies. On the one hand, there is still plenty of room for innovation and applications in new areas. Just think of autonomous driving, which is also based on machine learning. On the other hand, this technology is already so far developed that it can be used productively. We can already see this today with speech assistants such as Siri or image recognition. con|energy akademie: Machine learning implies complex technical processes and requires a lot of know-how. Need managers now be trained as a computer scientist in order to be able to use this trend for his company? Frohwerk: No, they don’t have to. But the manager must be able to develop an understanding of technical interrelationships and be able to judge what is currently possible and what is not (yet) possible. This has a lot to do with leadership culture. The alignment of IT must not remain solely in the IT department. It is no longer just a means to an end. It has become a strategic success factor. con|energy akademie: How deep does a manager have to go into the subject matter? Frohwerk: He should be able to classify the most important terms and use them correctly. In order to correctly assess the opportunities and risks of new technologies, you need a sound basic knowledge. In addition, examples from other industries provide a good illustration of what certain key technologies are already capable of doing today and how companies are using them successfully. If this is transferred to your own industry, new and innovative ideas can emerge. And then it is time to discuss and try it out! Would you like to learn more about this topic? In the seminar "Chances of digital business models by using current technologies" you will get a profound overview of current technical trends and their implementation in different industries. Practical examples will give you orientation in the development of new business models.