With a white label solution from Green Connector, STAWAG, Stadtwerke Aachen AG, is driving forward the digitalization of its energy services business.
The online portal developed by conenergy's subsidiary Green Connector has been optimized for the specifics of non-commodity sales and creates a new digital customer interface for STAWAG. The online shop offers private and commercial customers advice in their search for suitable products as well as the opportunity to buy all products offered directly online. With this offer, which is marketed under the name Green Portal, Green Connector GmbH is expanding its portfolio beyond solutions in the field of electric mobility.
With the growing importance of climate protection for the energy sector, expectations are rising for municipal utilities to make concrete offers for the energy and mobility transition accessible to private customers as well. STAWAG has gradually expanded its energy-related services business in recent years via its shareholding in regio-energiegemeinschaft e.V. and its regional advisory center effeff.ac. Its portfolio now includes more than thirty energy-related services products for private customers, which STAWAG processes via a platform developed in-house. Moreover, STAWAG has opened an e-store in Aachen especially for consulting and product sales relating to mobility and charging infrastructure issues and offers. With the help of Green Portal, this is now being expanded to include a digital customer interface, thus enabling a complete customer journey online - from product overview to product details, advice, conclusion of contracts and processing.
Thanks to a clear presentation of all STAWAG products and services, the portal ensures a high level of transparency and simple processing for users. A digital assistant actively supports users in their search for suitable offers. Andreas Maul, Head of Sales at STAWAG, comments: "We expect this new digital customer interface to further increase our sales efficiency and boost throughput in the energy services business." Veit Schwerm, Managing Director Green Connector, adds: "Municipal utilities are the drivers of the energy and mobility transition on the ground. With our IT solution portfolio in the field of electromobility, we are already providing successful support in this area and are working together with many strong partners. The cloud-based white-label solution Green Portal expands our range of energy services and links the topics of the energy transition even better. We are pleased that we can now provide STAWAG with even more comprehensive support."
About Green Connector
Green Connector offers the white label product for public utilities: From now on, public utilities can offer their customers innovative solutions for all aspects of electromobility and energy. The Green Connector products bind customers long-term and generate new revenues.
Green Connector is part of the Con Energy group of companies. Con Energy AG has been a partner of the municipal utilities for more than 20 years and develops efficient and needs-based offers for the customers of energy supply companies
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